Pentagram developed the logo, signage and wayfaring for MAD in new York. This was three years ago - interesting to see their use of Digital screens for signage rather than print.
This is a logo like Simon Manchip and Patrick Cox were talking about which can act like a window to adapt and change
A visit to the Royal Armouries provided some primary research:
This is showing Isaac taking part in an interactive workshop about first world war trench weapons. A Museum guide talked us through the weapons/grenades which would have been used in trenches and also contextualised the war.