Wednesday, 30 November 2011

Float - definitions and visual interpretation

20 definitions

1. rest or drift on the surface of liquid; 
2. be supported in air
3. make a suggestion to test reactions
4. offer the shares of a company for sale
5. have a variable rate of exchange
6. an object designed to float on liquid
7. money for minor expenditure
8. a small vehicle
9. Liquid level floats, also known as float balls, are spherical, cylindrical, oblong or similarly-shaped objects, made from either rigid or flexible material, that are buoyant in water and other liquids
10. A float is a decorated platform, either built on a vehicle or towed behind one, which is a component of many festive parades, such as those of Mardi Gras in New Orleans
11. In project management, float or slack is the amount of time that a task in a project network can be delayed without causing a delay to:
  • subsequent tasks ("free float")
  • project completion date ("total float")
12. Floats (also called pontoons) are airtight hollow structures, similar to pressure vessels, whose air-filled interior makes them buoyant in water. They are most often used to make up the multipart hulls of trimarans, small open catamarans, and floatplanes (a kind of seaplane).[1]
13. Float, a term used in paleontology to describe bits of fossil bone with no scientific value
14. A float, also called a bobber, is a device used in angling that serves two main purposes: it can suspend the bait at a predetermined depth, and it can serve as a bite indicator.
15. To move from place to place, especially at random.
16. To move easily or lightly 
17. To put into the water; launch: float a ship; float a navy.
18. To offer for consideration; suggest: floated my idea to the committee
19. To make the surface of (plaster, for example) level or smooth.
20. A soft drink with ice cream floating in it.

20 other related words

Bouyancy, raft, pontoon, drift, waft, hover, poise, swim, transport, display, test, sink, launch, glide, feathers, ghosts, cork, oil, levitate, suspend, wander, gentle

20 objects

Feather, cork, swimmer, ghosts, oil, ship, raft, seaplane, swimming pool, water, milk float, inflatable, candles, clouds, water lilies, 

20 situations

Clouds in the sky, light objects such as balloons or bubbles, swimmer floating, boat floating on water, Smoke floating through the air,Oil floating on top of water, birds floating on water, magnetic fields causing objects to 'float', Water lilies, Hot are balloons, milk floats, floats at Mardi Gras festivals. 

Spin - Definitions and visual interpretation


20 Other words

Gyration, Drive, slant, turn, rotation, whirl, swirl, twist, revolution, roll, reel, draw out, prolong, contrive, drive, bias, dance, pivot, orbit, journey,

20 definitions

1. Verb: Turn or cause to turn or whirl around quickly: "the rear wheels spun violently".

2. Noun: A rapid turning or whirling motion.

3. To draw out and twist (fibers) into thread.

4. To prolong or extend: spin out a visit with an old friend.

5. To provide an interpretation of (a statement or event, for example), especially in a way meant to sway public opinion: "a messenger who spins bogus research into a vile theology of hatred" (William A. Henry III).
6. To play (a phonograph record or records), especially as a disc jockey.

7. To ride or drive rapidly.

8. To seem to be whirling, as from dizziness; reel: My head spun after doing a cartwheel.

9. A state of mental confusion.

10. Informal A short drive in a vehicle: took a spin in the new car.

11. The flight condition of an aircraft in a nose-down, spiraling, stalled descent.

12. A distinctive point of view, emphasis, or interpretation: "putting spin on an apparently neutral recital of facts"

13. A distinctive character or style: an innovative chef who puts a new spin on traditional fare.

14. A quantum number expressing spin angular momentum.

15. In public relations, spin is sometimes a pejorative term signifying a heavily biased portrayal in specific favor of an event or situation.

16. In quantum mechanics and particle physics, spin is a fundamental characteristic property of elementary particles, composite particles (hadrons), and atomic nuclei.

20 objects
Spinning top, spinning jenny,tennis ball, cricket ball, record, merry go round, bicycle, vinyl record, fast car, One arm bandit

20 situations
Roundabout, drunk, spinning a record, spin a ball in cricket, heads in a spin, spin your hips dancing, go for a spin in a fast car, spin a ball in tennis –top spin, under spin, minimal spin, side spin (slice), merry go round, spin the bottle, spin around ice skating, 

Song lyrics
‘You spin me right round, baby right round
Like a record, baby right round round round
You spin me right round, baby right round
Like a record, baby right round round round ‘ Marilyn Manson

‘was the earth spinning round’ Spinning Zero 7

‘I’m spinning around’ Kylie

‘And spin out of my life, oh’

spin off: To derive (a company or product, for example) from something larger.
spin out: To rotate out of control, as a skidding car leaving a roadway.
Idiom: spin (one's) wheels Informal To expend effort with no result.

Spin doctor in politics

A design agency:

Friday, 18 November 2011

Brands and colours

Through Creative thoughts on Branding and colour

I was surprised to read that Cadbury had to fight Nestle off to to get their colour trademarked.  I would have assumed this was part and parcel of their Brand and identity already...

Sunday, 13 November 2011

Mockup packaging presentation tutorial

This may come in useful before the end of the week depending how successful my photo shoot is!

Saturday, 12 November 2011

More polyproplene

More details about the Environmental benefits of using Polypropylene from Ambro

Polypropylene An Environmentally Responsible Product.
Polypropylene is made up from carbon and hydrogen, and is manufactured without any dangerous emissions.
Polypropylene is ecologically sound.
Polypropylene is one of the easiest plastics to recycle: it can be re-used up to 50 times without appearing to lose strength. PP can be incinerated, or disposed of in landfill sites without any harm to the environment. When burnt or incinerated, polypropylene will only give off water vapour or carbon dioxide, which is converted by photosynthesis (chlorophyll). To incinerate some materials, extra fuel needs to be added - polypropylene, however, is destroyed simply by burning because its calorific capacity is similar to that of oil. Thus incinerators economize on fuel and operate more efficiently.
PP is up to 35% lighter than PVC or PET, meaning that one only needs 13 tons of PP for every 20 tons of PVC or PET for the same application.
Polypropylene uses relatively little energy in its production process, compared with other plastic materials. It has a relatively low melting point (roughly half that of PET), and it uses no water (except for a closed cooling system). There are no harmful emissions during the production process of polypropylene.
All production waste is recycled, and there are no dangerous emissions or by- products during the manufacturing process. Polypropylene does not contain any heavy metals or plasticizers, and is chemically stable (inert). Post consumer waste can be reclaimed without any difficulties.
Polypropylene is resistant to water and most oils, greases and chemical products. It is extremely hardwearing, and does not break or tear. When polypropylene is creased, a change in the molecular structure increases the material’s resistance to mechanical stress. Polypropylene lasts much longer than similar materials (PVC/ acetate/cellulose) and withstands extreme temperatures and aging.
Polypropylene satisfies the four requirements of the EC “Environment Commission”:
1. Minimum use of natural resources 2. Reducedemissionofpollutingsubstances 3. Longworkinglife 4. Optimizedre-useandrecycling
Because it is a high performance plastic which respects the environment (air, water, earth) and has intrinsic conversion advantages (it can be stitched, cut, creased, welded, folded, litho printed, screen printed, foil blocked), polypropylene is the material of the future.

Can even emboss and foil print on Polypropylene!

Wednesday, 9 November 2011

Contemporary packaging design research

I have designed the apple packaging and am reasonably happy with the colours, stock  and shapes.  I am struggling slightly on which fonts, sizes and layout to use on the packaging.  Some of it looks clumsy and cluttered.  So I have decided to go back to the drawing board and look at some Contemporary packaging which appeals to me:

Brown definitely connotes sustainable!  The 'USE ME' is strong.

The simplicity of these labels really appeal to me.  I was avoiding Serif fonts for the rest of the descriptions as the main logo is serif however I think this works and adds a certian history and authenticity 

The layout of the description which us aligned left in the left corner is visually appealing.

Monday, 7 November 2011

Hexagonal shape research

I have been thinking about the hexagon shape packaging and I could extend this to other aspects of the campaign.   The hexagon occurs naturally in a beehive and I think the link between nature, bees, blossom and apples is a strong one.

 I found some interesting work on Rachel Newburn website

Folding iris 

Whilst searching for heaxagon mailshots I came across some releveant work Will Duffy has done last year:

I found some mailshots which use shapes in the Pepin Press Mail-it: