Thursday 8 December 2011

More inspiration for SPIN

I found this on the title sequence website.  Whilst it is not typical 'Kinetic type' I like how he uses the spin of the earth to create the movement from key frame to key frame.  There is also a note about the context of the piece and the how he produced this.


Into The Wild unofficial - Jurjen Versteeg

Nice use of colour overlays and also moving in and out of screen from front to back with type from Base


Sunday 4 December 2011

Kinetic type on the net

Some really interesting illusion and moving in and out of space.  I like the fact that it does not follow the 'norm' all the way through and ends up a little' crazy' which fits with the song by Gnarls Barkley.


TypeStar from Scott Garner on Vimeo.




I think some Kinetic type is made more interesting when accompanied by music, words or with the addition of simple objects. I like the visual representation of 'spin' in this motion graphic.



The music was essential for this. I like the fast pace and also the bright colours chosen:



Dubstep Tutorial from Nate Londa on Vimeo.
Mythbusters Kinetic Type from Bryan Woods on Vimeo.



Very simple yet effective I like the way he used heavier ascenders to allow new words to emerge.



Blade Runner Kinetic Type from Mikael Quick on Vimeo.



I would like to produce something as simple and effective as this:


The use of large thicker set letters as 'screens' for the other words is really effective.  The 'blood' is signified so simply using red and the 'dripping':


The use of at least a hundred letters floating down really effective, maybe more effective if these had actually made up the words as you were reading them.



Simple but powerful  use of effects



The words literally 'floats' way from you. Really effective use of back to front screen.



The use of floating and sinking is made more effective as he has incuded an image eluding to water.


Wednesday 30 November 2011

Float - definitions and visual interpretation

20 definitions

1. rest or drift on the surface of liquid; 
2. be supported in air
3. make a suggestion to test reactions
4. offer the shares of a company for sale
5. have a variable rate of exchange
6. an object designed to float on liquid
7. money for minor expenditure
8. a small vehicle
9. Liquid level floats, also known as float balls, are spherical, cylindrical, oblong or similarly-shaped objects, made from either rigid or flexible material, that are buoyant in water and other liquids
10. A float is a decorated platform, either built on a vehicle or towed behind one, which is a component of many festive parades, such as those of Mardi Gras in New Orleans
11. In project management, float or slack is the amount of time that a task in a project network can be delayed without causing a delay to:
  • subsequent tasks ("free float")
  • project completion date ("total float")
12. Floats (also called pontoons) are airtight hollow structures, similar to pressure vessels, whose air-filled interior makes them buoyant in water. They are most often used to make up the multipart hulls of trimarans, small open catamarans, and floatplanes (a kind of seaplane).[1]
13. Float, a term used in paleontology to describe bits of fossil bone with no scientific value
14. A float, also called a bobber, is a device used in angling that serves two main purposes: it can suspend the bait at a predetermined depth, and it can serve as a bite indicator.
15. To move from place to place, especially at random.
16. To move easily or lightly 
17. To put into the water; launch: float a ship; float a navy.
18. To offer for consideration; suggest: floated my idea to the committee
19. To make the surface of (plaster, for example) level or smooth.
20. A soft drink with ice cream floating in it.


20 other related words


Bouyancy, raft, pontoon, drift, waft, hover, poise, swim, transport, display, test, sink, launch, glide, feathers, ghosts, cork, oil, levitate, suspend, wander, gentle


20 objects


Feather, cork, swimmer, ghosts, oil, ship, raft, seaplane, swimming pool, water, milk float, inflatable, candles, clouds, water lilies, 


20 situations


Clouds in the sky, light objects such as balloons or bubbles, swimmer floating, boat floating on water, Smoke floating through the air,Oil floating on top of water, birds floating on water, magnetic fields causing objects to 'float', Water lilies, Hot are balloons, milk floats, floats at Mardi Gras festivals. 












Spin - Definitions and visual interpretation

SPIN


20 Other words


Gyration, Drive, slant, turn, rotation, whirl, swirl, twist, revolution, roll, reel, draw out, prolong, contrive, drive, bias, dance, pivot, orbit, journey,


20 definitions


1. Verb: Turn or cause to turn or whirl around quickly: "the rear wheels spun violently".


2. Noun: A rapid turning or whirling motion.


3. To draw out and twist (fibers) into thread.


4. To prolong or extend: spin out a visit with an old friend.


5. To provide an interpretation of (a statement or event, for example), especially in a way meant to sway public opinion: "a messenger who spins bogus research into a vile theology of hatred" (William A. Henry III).
6. To play (a phonograph record or records), especially as a disc jockey.


7. To ride or drive rapidly.


8. To seem to be whirling, as from dizziness; reel: My head spun after doing a cartwheel.


9. A state of mental confusion.


10. Informal A short drive in a vehicle: took a spin in the new car.


11. The flight condition of an aircraft in a nose-down, spiraling, stalled descent.


12. A distinctive point of view, emphasis, or interpretation: "putting spin on an apparently neutral recital of facts"


13. A distinctive character or style: an innovative chef who puts a new spin on traditional fare.


14. A quantum number expressing spin angular momentum.


15. In public relations, spin is sometimes a pejorative term signifying a heavily biased portrayal in specific favor of an event or situation.


16. In quantum mechanics and particle physics, spin is a fundamental characteristic property of elementary particles, composite particles (hadrons), and atomic nuclei.




20 objects
Spinning top, spinning jenny,tennis ball, cricket ball, record, merry go round, bicycle, vinyl record, fast car, One arm bandit


20 situations
Roundabout, drunk, spinning a record, spin a ball in cricket, heads in a spin, spin your hips dancing, go for a spin in a fast car, spin a ball in tennis –top spin, under spin, minimal spin, side spin (slice), merry go round, spin the bottle, spin around ice skating, 


Song lyrics
‘You spin me right round, baby right round
Like a record, baby right round round round
You spin me right round, baby right round
Like a record, baby right round round round ‘ Marilyn Manson


‘was the earth spinning round’ Spinning Zero 7


‘I’m spinning around’ Kylie


‘And spin out of my life, oh’


spin off: To derive (a company or product, for example) from something larger.
spin out: To rotate out of control, as a skidding car leaving a roadway.
Idiom: spin (one's) wheels Informal To expend effort with no result.


Spin doctor in politics


A design agency:


http://spin.co.uk/about/approach/


http://www.youtube.com/watch?v=zOi05gn7sfI










Friday 18 November 2011

Brands and colours


Through Creative thoughts on Branding and colour

I was surprised to read that Cadbury had to fight Nestle off to to get their colour trademarked.  I would have assumed this was part and parcel of their Brand and identity already...

Sunday 13 November 2011

Mockup packaging presentation tutorial



This may come in useful before the end of the week depending how successful my photo shoot is!

Saturday 12 November 2011

More polyproplene


More details about the Environmental benefits of using Polypropylene from Ambro

Polypropylene An Environmentally Responsible Product.
Polypropylene is made up from carbon and hydrogen, and is manufactured without any dangerous emissions.
Polypropylene is ecologically sound.
Polypropylene is one of the easiest plastics to recycle: it can be re-used up to 50 times without appearing to lose strength. PP can be incinerated, or disposed of in landfill sites without any harm to the environment. When burnt or incinerated, polypropylene will only give off water vapour or carbon dioxide, which is converted by photosynthesis (chlorophyll). To incinerate some materials, extra fuel needs to be added - polypropylene, however, is destroyed simply by burning because its calorific capacity is similar to that of oil. Thus incinerators economize on fuel and operate more efficiently.
PP is up to 35% lighter than PVC or PET, meaning that one only needs 13 tons of PP for every 20 tons of PVC or PET for the same application.
Polypropylene uses relatively little energy in its production process, compared with other plastic materials. It has a relatively low melting point (roughly half that of PET), and it uses no water (except for a closed cooling system). There are no harmful emissions during the production process of polypropylene.
All production waste is recycled, and there are no dangerous emissions or by- products during the manufacturing process. Polypropylene does not contain any heavy metals or plasticizers, and is chemically stable (inert). Post consumer waste can be reclaimed without any difficulties.
Polypropylene is resistant to water and most oils, greases and chemical products. It is extremely hardwearing, and does not break or tear. When polypropylene is creased, a change in the molecular structure increases the material’s resistance to mechanical stress. Polypropylene lasts much longer than similar materials (PVC/ acetate/cellulose) and withstands extreme temperatures and aging.
Polypropylene satisfies the four requirements of the EC “Environment Commission”:
1. Minimum use of natural resources 2. Reducedemissionofpollutingsubstances 3. Longworkinglife 4. Optimizedre-useandrecycling
Because it is a high performance plastic which respects the environment (air, water, earth) and has intrinsic conversion advantages (it can be stitched, cut, creased, welded, folded, litho printed, screen printed, foil blocked), polypropylene is the material of the future.









Can even emboss and foil print on Polypropylene!





Wednesday 9 November 2011

Contemporary packaging design research

I have designed the apple packaging and am reasonably happy with the colours, stock  and shapes.  I am struggling slightly on which fonts, sizes and layout to use on the packaging.  Some of it looks clumsy and cluttered.  So I have decided to go back to the drawing board and look at some Contemporary packaging which appeals to me:


http://www.packagingoftheworld.com/2010/07/tesco-sustainable-student-work.html




Brown definitely connotes sustainable!  The 'USE ME' is strong.


The simplicity of these labels really appeal to me.  I was avoiding Serif fonts for the rest of the descriptions as the main logo is serif however I think this works and adds a certian history and authenticity 

The layout of the description which us aligned left in the left corner is visually appealing.http://www.packagingoftheworld.com/2009/12/jamie-oliver.html

Monday 7 November 2011

Hexagonal shape research

I have been thinking about the hexagon shape packaging and I could extend this to other aspects of the campaign.   The hexagon occurs naturally in a beehive and I think the link between nature, bees, blossom and apples is a strong one.

















 I found some interesting work on Rachel Newburn website



Folding iris 


Whilst searching for heaxagon mailshots I came across some releveant work Will Duffy has done last year:



I found some mailshots which use shapes in the Pepin Press Mail-it: 







Wednesday 19 October 2011

Digital press

We saw a Hewlett Packard Indigo 7000 series Digital press at Team.  The brochure details the many attributes of this cutting edge technology...







Monday 17 October 2011

Task 4 - Specialist Production methods

Plas-Pro




A printer who specialises in UV printing on foils and plastics





That then begs the question what is the UV printing process?

I found this information on www.piworld.com
In UV printing, specially formulated inks are exposed to ultra- violet radiation, which causes them to harden instantly on top of the substrate. The result produces high levels of gloss or dull coating, vivid color and vibrant detail with superior rub resistance and no post-cure dryback--even on soft, uncoated sheets--making UV the technique of choice for applications like luxury cosmetics and chic wine labels.

Assuming they have the right viscosity and density, and will perform well with very little water in the fountain solution, UV inks cure quickly, meaning that products can be finished more rapidly, enabling higher throughput and fast turnaround, even on two-sided jobs. In-line UV printing is notable for the superior results it can achieve on difficult substrates, from uncoated paper and board to foil and especially plastic, including synthetic papers, static cling vinyl and lenticular. The ability to "lay down" layers of opaque white or metallic, and then print over it in a single pass, merely hints at the versatility of the UV process.
Is it expensive? Yes. A UV press costs substantially more than a conventional press. Inks can be twice as expensive. Ditto working with different coatings and chemistry. UV blankets cost about the same as conventional, although they tend to wear out fast under heavy usage. Plastic substrates are more expensive, often $2 or more per sheet. However, practitioners insist the extra cost is worth it in customer satisfaction, repeat business and margins that tend to be higher than with conventional, largely because having UV capability simply excludes a lot of the competition. 

Within the constraints of time and budget, in-line UV capability can serve as a launch pad for flights of creative fancy, enabling printers to execute what designers previously could only imagine: unique or complex layered effects that take advantage of gloss, matte, gloss-dull, metallic, pearlescent, textured, micro-encapsulated coatings and more--all of which add value to print jobs without going outside or off-line. 

Because good results depend on communication among the designer and printer, as well as press and consumables vendors, UV projects also tend to be collaborative, enabling the printer to advise his customer as specifications for the job are being developed. Involving the printer early is essential to keep expectations realistic and reduce the need for costly rework.

Polypropylene is ENVIRONMENTALLY FRIENDLY

A really informative plastic printing website






This company also offer Lenticular printing


Lenticulars provide additional impact in items such as wobblers, shelf takers, direct mailers, posters, book/magazine covers, point of sale displays, post cards, credit cards, mouse mats, coasters and packaging.
Lenticular production is neither as cost nor time prohibitive as you may think, both have decreased over recent years due to production processes and new technologies.
Lenticular production costs are primarily determined by: finished size, quantity, lens specification, thickness, and finally mounting/assembly requirements. Lenticulars have become increasingly popular in the media world and costs have significantly decreased making them an attractive and affordable proposition.
In general, a lenticular project takes slightly longer than a traditional print project, due to the initial interlacing/proofing stage, but it’s certainly not the prohibitive factor it may formerly have been. Once the material has been sourced, a standard lenticular project can be produced in around 7 to 10 working days, inclusive of interlacing, printing and finishing (depending on the complexity of finishing).

Lenticular effects that can be produced are Flip3DMotion or AnimationMorph and Zoom

The ‘flip’ is the most widely used type of lenticular. The basic flip has two or more images which, gives the opportunity to present more than one message in the same space or, illustrate changes of an item.
As a general rule, less is generally more with a flip, this is because there is limited space to print images to lenses. If each image is ‘on’ over a wider viewing angle, there is less opportunity for ‘ghosting’.
In small format hand-held lenticular print, 2, 3 or even 4 flip frames may work well as the lenticules are arranged horizontally, and able to present same image to both eyes simultaneously.
Flip posters however are almost always designed for ‘walk-by’ viewing (vertical lenticules) as an up and down activation is impractical. 3 or 4 flip lenticulars are less likely to be successful in this instance.







3D
Just imagine 3-dimensional depth without having to wear special glasses or perform ocular gymnastics.

Lenticular allows for this spectacular illusion due to the lens sheet projecting slightly different images to each eye.  The brain then fuses these together into one image with incredible depth in a phenomena known as parallax.
The most natural 3D effects are achieved by photographing a dynamic scene with a multiple camera array or a static scene from multiple viewing positions with a camera mounted on a track.
The best results are often accomplished using images that contain items of varying distance from the camera, as with the sample where bottles are pictured at different depths.




An animated lenticular may comprise ten or more different images interlaced together, as described in the ‘flip’.

Ideally, most of the visible image will be a template used in all frames, with the objects which appear to be moving printed at different positions.
As the angle of viewing the print through the lens changes, different frames of the animation are seen.
The animated rugby players in this lenticular were filmed on a blue screen, the photography of the background stadium was then inserted as a constant afterwards. Because of the larger number of frames, there is more likelihood for ghosting, though due to the nature of this style of animation, this can enhance the animation effect.
This effect is great for demonstrating the action of a product or mechanism; it is best used with a smooth, predictable operation.










Environmentally friendly packaging






Some recycled materials this company uses:


sugarcane bagasse

 Recycled papers
Bioplastic       



This section on Branding services is interesting as they state that the Sugarcane Bagasse products cannot be printed on as water based inks do not dry on the sugarcane material.. 

Bagasse is fully compostable.

Another new printing production method is provided by Leach Colour called Framelesslite.  A tension fabric graphic display system. Graphics are printed onto a very fine grade of lightweight polyester fabric. This makes the graphics glare-proof and ensures a very even diffusion of light through thefabric, even if one of your lights is out.