Hexagonal shape research

I have been thinking about the hexagon shape packaging and I could extend this to other aspects of the campaign.   The hexagon occurs naturally in a beehive and I think the link between nature, bees, blossom and apples is a strong one.

 I found some interesting work on Rachel Newburn website

Folding iris 

Whilst searching for heaxagon mailshots I came across some releveant work Will Duffy has done last year:

I found some mailshots which use shapes in the Pepin Press Mail-it: