Some really interesting illusion and moving in and out of space. I like the fact that it does not follow the 'norm' all the way through and ends up a little' crazy' which fits with the song by Gnarls Barkley.
I think some Kinetic type is made more interesting when accompanied by music, words or with the addition of simple objects. I like the visual representation of 'spin' in this motion graphic.
The music was essential for this. I like the fast pace and also the bright colours chosen:
Dubstep Tutorial from Nate Londa on Vimeo.
Mythbusters Kinetic Type from Bryan Woods on Vimeo.
Very simple yet effective I like the way he used heavier ascenders to allow new words to emerge.
Blade Runner Kinetic Type from Mikael Quick on Vimeo.
I would like to produce something as simple and effective as this:
The use of large thicker set letters as 'screens' for the other words is really effective. The 'blood' is signified so simply using red and the 'dripping':
The use of at least a hundred letters floating down really effective, maybe more effective if these had actually made up the words as you were reading them.
Simple but powerful use of effects
The words literally 'floats' way from you. Really effective use of back to front screen.
The use of floating and sinking is made more effective as he has incuded an image eluding to water.
WaterAid / Kinetic Type/ Motiongraphics / Commercial from Henry Chang on Vimeo.
Particularly relevant to type!
Particularly relevant to type!
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