Tuesday, 28 February 2012

YCN - initial research Campaigns past and present

Pizza

Target audience  - young people/living on their own/ students
Features a young black man
Any food tastes supreme with Heinz Salad cream
High class gentleman voice is slightly at odds with the rest of the ad





Heinz - Turning salad
Features 'Salads were made for it'
Classicial music
Mature mans voice



Heinz - Lady Bud picnic
Target audience - Young families, people , families
'Pourable sunshine'

Any food tastes supreme with the help of Heinz Salad cream


Tramp
Any food tastes supreme with Heinz salad cream
Almost sending themselves up like a Two ronnies sketch!




New Salad Cream ad
It has to be
Humerous/Shows lots of different foods to eat Salad Cream with
Music quite comical.


The Ultimate Sandwich Competition on Facebook







recipe ideas on the websites





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