The Loft space seasonal branding

To prepare the Loft Space strategy timeline it has occurred to me many of the key events in their calender coincide with key seasons/festivals i.e. Easter, Spring, Autumn halloween, Christmas, The Jazz Festival.  i think in keeping with Simon Manchipp's philosphy the initial logo I did for the Loft SPace allows some 'play' with the  background colours and shapes.

I am going to explore how big brands use seasonal themes.

Starbucks Coffee Company offer a seasonal cup: