Underage drinking is most common among white middle-class families and liberal parenting attitudes are to blame, a government report has warned.
It found white children are five times as likely to have been drunk as those from ethnic minorities - 28 per cent compared with 5 per cent.
The study blamed affluent parents who adopt a European attitude and allow children to try alcohol at home.
Underage drinking is a bigger problem for white, middle class families than other social groups, a new report has found
More than half of young people in well-off homes (52 per cent) had drunk alcohol while that figure dropped to 45 per cent in poorer homes.
More than 2,000 parents of nine to 16-year-olds were interviewed across England by the Department for Children, Schools and Families.
The report said: 'In general, white parents, heavier drinkers and AB parents [the wealthiest social group] were more likely to think that it is acceptable for children to start drinking at a younger age.'
Schools Minister Vernon Coaker hopes the research will change parents' attitude to their children and alcohol
Researchers found 62 per cent of children regularly had alcohol at home and a quarter said they had been drunk.
Children as young as 12 had an average of four units a week, while sixth-form boys who said they had drunk in the past week consumed an average of 24 units.
Government guidelines say that under-15s should not drink at all and that children aged 15 to 17 should drink only under adult supervision.
Seven out of ten parents felt that it was safer to introduce their child to alcohol gradually, as they do in Europe.
Only 38 per cent of all parents agreed it was better to ban drink for under-18s, although this rose to 77 per cent among black parents and 75 per cent among Asians.
Parents also underestimated the amount they drank, saying they were 'light' or occasional' drinkers when they consumed the recommended government guideline of about three units per day.
The widespread adoption of European drinking attitudes across Middle England will dismay the Government.
Successive studies have shown that the younger someone starts drinking, the more they consume throughout their lives.
Nearly three-quarters (72.8%) of respondents in this week’s MarketingWeek.co.uk poll said current regulations on the digital marketing of alcohol brands are sufficient.
Last week, the Portman Group published a guide with the aim of stopping alcohol brands using digital marketing to target underage consumers or encourage harmful drinking. The industry-funded body released The Responsible Marketing of Alcoholic Drinks in Digital Media, which provides guidance on how to stay within the Portman Group’s existing codes and Advertising Standards Authority (ASA) regulations on online marketing.
The guidelines also come ahead of possible changes to regulations governing online marketing. Advertising industry policy group Digital Media Group is in advanced discussions with representatives from several industries that could lead to the ASA’s remit being extended to include the regulation of marketing communications on brand websites.
Alcohol Ads Will Not Be Banned in the UK, Despite What Media Says
By Jim Edwards | October 12, 2009
The chances of alcohol advertising being banned in the U.K. are close to zero — a fact not mentioned in Ad Age’s story on the topic this morning. There are two reasons. The first is that the Conservative Party is 19 points ahead of the Labour government in the polls, and it has said it will not ban alcohol ads if it wins the upcoming election. This is important because the current Labour government doesn’t support this ban either, according to the Guardian.
(Note that this story is not a new one — the British Medical Association called for the ban more than a month ago.)
The second reason there will be no ban is because of the booze industry’s close ties to sport. Heineken is a big supporter of rugby, and brewer Carling sponsors the FA, the Carling Cup, the England team, and Celtic and Rangers in the Scottish Premier League. So even if a UK government wanted such a ban, it would first have to face down the wrath of the football business, which is heavily dependent on beer sponsors. Virtually all clubs have beer and liquor sponsors on their shirts or in their stadia, and even the largest clubs have perilous finances. The prospect of removing booze income from football could plunge some clubs into receivership (in theory). Such a move would infuriate millions of fans (and voters).
It is simply not going to happen
Tuesday's big issue: Alcohol adverts
Would banning alcohol adverts stop young people from binge drinking?
Alcohol advertising should be completely banned, to try and solve the problem of young people binge drinking, according to a leading doctors association.
The British Medical Association (BMA) has put forward a nine point plan to curb binge-drinking culture in the UK, which includes banning alcohol advertising and marketing, from TV ads to festival sponsorship. The public are exposed to over £800 million of marketing for alcohol per year, and the BMA are concerned that linking alcohol to glamorous images and 'cool' events such as festivals and football matches may glamourise drinking for young people.
However, there are fears that if adverts for alcohol were banned, a price war might break out, and young people would be able to drink more as alcohol would be cheaper.
What do you think? Would banning alcohol adverts stop binge drinking culture?
Do you think alcohol companies sponsoring festivals and sports events glamourises them?
Do you think you have been encouraged to drink after seeing an advert for alcohol? If so, which one? Have your say on alcohol adverts in the comments box below.
Girls are more likely to need hospital treatment for alcohol abuse than boys, according to the Alcohol Concern report. Photograph: Matt Cardy/Getty Images
Growing numbers of children are ending up in hospital because they have drunk so much, with more girls needing treatment than boys, according to new NHS figures.
Under-18s have an increasingly damaging relationship with alcohol, with tens of thousands every year being attended to by ambulance crews, treated in A&E or admitted overnight, according to a report from the charity Alcohol Concern.
The number of underage drinkers admitted to hospital in England rose by 32% between 2003 and 2007, from around 11,000 in 2003 to more than 14,000 in 2007, NHS hospital records show. A total of 92,220 children and young people under 18 were admitted to hospital between 2002 and 2009 – or 36 under-18s a day.
Girls are 1.3 times more likely than boys to need to be admitted due to alcohol. Between 2004 and 2009 23,347 females under 18 received treatment compared with 18,159 males in that age group.
Alcohol Concern's report paints a grim picture. Underage drinkers across the UK consume the equivalent of 6.9m pints of beer or 1.7m bottle of wine every week, and 630,000 11- to 17-year-olds drink at least twice a week. "The overall picture from the last five to 10 years is one of increasingly rampant drinking and significant rises in the harms that are associated with alcohol use," it says. "Young people are damaging their health at greater levels than before".
Ambulance services in England and Wales have been called out an estimated 16,387 times in the past year to deal with drunken under-18s. Ambulance crews in London, the West Midlands and the north-east answered 4,527 callouts between them, of which 2,365 related to girls, 2,008 to boys and 154 were unrecorded.
Helping children and young people with alcohol problems costs the NHS almost £19m a year, Alcohol Concern estimates.In 2007-08, 64,750 ended up in casualty.
Last year 8,799 under-18s received specialist treatment to tackle drink problems, adds the report, which draws on Freedom of Information answers, parliamentary questions and analysis of NHS statistics.
"As long as alcohol remains as heavily promoted as it currently is, young drinkers will continue to consume far more than they might otherwise, leading to inevitable health harms and wasting ambulance and police time," said the charity's chief executive, Don Shenker. Government action was needed to tackle the "ludicrously cheap price of alcohol" and the NHS needed to offer advice and support to all under-18s who turned up at A&E after drinking too much alcohol, he said.
Chris Sorek, chief executive of responsible drinking group Drinkaware, said the increase in underage admissions was shocking, adding: "We mustn't forget that under-18s are still children, with developing bodies and low tolerance levels, so drinking to the point of needing hospital treatment is extremely dangerous."
Professor Sir Ian Gilmore, chair of the Alcohol Health Alliance UK, a coalition of medical organisations, said: "It is important that parents realise they are role models – their behaviour in relation to alcohol has more impact than what they tell their children."
A Department of Health spokesperson said: "This report shows the devastating impact that alcohol has on the lives young people who drink too much. We must educate them so they understand how bad it is for their health now and in the long term. And we must do more to stop shops selling alcohol to under 18s.
"Everyone has a part to play in this. Parents, police, education and social services need to work together. The new Public Health Service will give communities the power and budget to tackle alcohol problems in their areas."
'Alcohol was an escape route'
Matt, 18 and living in Buckinghamshire, describes how years of heavy drinking as a teenager affected his life. "I drank heavily pretty much from the age of 13 until I was about 17 and a half. Alcohol was an escape route from my life as I had some personal and family issues. Initially it was vodka, then whisky too, but I later switched to mainly drinking cider when most of my friends did.
"When I was drunk I did a lot of things I regretted. I ended up starting fights with friends and ex-boyfriends, and sometimes had other people start on me too. I took overdoses of alcohol and drugs three times because I was depressed. The last overdose involved cider and painkillers. At the hospital I had charcoal to make me puke up the tablets and needed other treatment too because I also broke my shoulder.
"After that incident the doctors at Stoke Mandeville hospital put me in touch with the drugs and alcohol charity Addaction, and I've been seeing my own support for about a year now.
"I drank to make myself feel better, but that good feeling only lasted for a few hours. When you do stupid things because of drink you don't feel happy about it the next morning – and hangovers are terrible! I drink much less now, have started a college course, got my own place and am much happier."
Charity calls for ban on alcohol ads on pre-watershed TV and online
Alcohol Concern cites research showing more than 1 million under-16-year-olds saw multiple drinks ads during World Cup
Alcohol Concern has called for a ban on TV and internet alcohol ads after conducting research claiming that well over a million under-16-year-olds saw multiple drinks commercials while watching England games during the World Cup.
The government-backed charity said research showed that 1.6 million under-16s were exposed to at least three alcohol ads during England's game against Algeria, while 1.4 million saw at least four drinks commercials while watching the USA tie, in TV campaigns run by brands including Stella Artois, Magners, Fosters, Carling and WKD.
While none of the ad campaigns broke Advertising Standards Authority regulations, Alcohol Concern is nevertheless calling for a pre-9pm TV ad ban, and a blanket online advertising restriction, because the figures show that too many children are not being well enough protected by existing rules.
Alcohol Concern said a separate study revealed that 11- to 18-year-olds could be seeing as many as 1,600 alcohol TV ads per year.
"It is simply unacceptable that vast numbers of children are so frequently exposed to alcohol advertising, leading to higher levels of drinking among young people and increasingly higher levels of harm," said Don Shenker, chief executive of Alcohol Concern.
"Alcohol producers and advertising regulators are clearly not taking their responsibilities seriously enough and only a watershed ban on TV and an internet ban will prevent the vast majority of children from being exposed to alcohol marketing."
The ASA code states that alcohol ads cannot run in shows where the proportion of 10- to 15-year-olds viewing is 20% higher than the general population. Trade associations representing the drinks industry argue that calls for a ban are too heavy handed.
"Alcohol marketing in the UK is strictly regulated to ensure it is responsible and aimed at adults," said David Poley, chief executive of drinks industry lobbying organisation Portman Group.
"Advertising of alcohol on TV is not allowed if the proportion of under-18s in the audience rises to a certain level. One cannot eliminate under-18s from the audience altogether without imposing a total advertising ban. There is very little evidence to suggest that children's exposure to alcohol marketing is associated with either the onset of drinking or amount consumed."
MorganaLeFay
19 October 2010 3:14PM
How do they suggest that an online advertising ban is being enforced? Dump responsibility on the ISPs, and thus make internet more expensive for all? And slower I should think. Proxies drag their feet, you know.Recommend? (0)
| Link defendyourself
20 October 2010 7:00AM
It is, quite rightly, already illegal to sell alcohol to children, enforce the existing laws. Nah, that wouldn't allow the creeping authoritarianism we are witnessing just about everywhere (not just in the UK) to advance even further into the daily lives of ordinary people. I live in Norway, alcohol laws here are strict, availability is regulated the law is thoroughly enforced and backed by diligent policing. Guess what, kids under the legal age still manage to get blind drunk on Saturday nights and supposedly responsible adults still manage to produce moonshine. Give it a rest, restrictions are necessary, but attempting to get a stranglehold is counterproductive at best.
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| Link TerryCollmann
20 October 2010 3:04PM
"The government-backed charity said research showed that 1.6 million under-16s were exposed to at least three alcohol ads during England's game against Algeria, while 1.4 million saw at least four drinks commercials while watching the USA tie"
So what?
Alcohol Concern is the national agency on alcohol misuse campaigning for effective alcohol policy and improved services for people whose lives are affected by alcohol-related problems.
Alcohol Concern is a membership body working at a national level to influence alcohol policy and champion best practice locally. We support professionals and organisations by providing expertise, information and guidance. We are a challenging voice to the drinks industry and promote public awareness of alcohol issues.
Alcohol Concern report into impact of alcohol advertising on young people during the world cup 2010 Alchohol Concern report 'Overexposed'
Signage & wayfinding - Thoughtful, simple and effective
Each sign is constructed from a single piece of folded aluminium. The cost and environmentally conscious design allows signage to be transported flat-packed for construction in store.
Type Design I was introduced to this font and designer through Paul Pensom. Creative Review use this font for their Headline fonts. Like the inspiration for the font and simplicity.
Dala Floda by Paul Barnes
Time is not kind to gravestones laid flat; the thin strokes are either eroded by nature or by being laid on church floors and walked upon. Whilst the original forms are destroyed, new and intriguing shapes are revealed.
Taking this as an inspiration the classical form is reduced to a basic forms. Thin strokes begin to disappear and terminals are replaced by simple ball forms.
Branding
Google Ad - Genius Google's debut TV ad proves that a genius idea can be more effective than hiring the latest Hollywood actor or Premier League footballer to promote your product.
Most identifiable with a band
Advertising
Craig Ward was mentioned by Paul Pensom (He produce a cover for CR) was looking through Behance and stumbled acroos some more work by him Simple yet effective. Like the rawness of the concept . wood floors, the stencil font is very masculine
Found Kate Wilson at Little Doodles whilst researcing pen and ink illustraion for my FMP last year. Her simple yet effectve pen and ink illustation with watercolours and handwritten quirky messages are right on the money at the mo.
Here is an example of her work for Selfridges - Little Doodles
The package is a small part of a larger whole.....Robert Brownjohn (Famous for James Bond film sequences) Robert Brownjohn (August 8, 1925 — August 1, 1970) was a graphic designer known for blending formal graphic design concepts with wit and sixties pop culture.
This is a summary of the lunchtime lecture given by Paul Pensom, Art Director at Creative Review. I do not want to forget any of the nuggets of information he squeezed into 30 mins:
Paul Pensom came into college to give a lunchtime lecture. He described Graphic Designers as basically 'story tellers'. A simple desire to communicate. It had taken him a couple of years to give the lecture because he wanted to have a point. He arrived at the 'point' of his lecture by thinking about how late in his education he had found what he wanted to do. So he thought we may find it useful to to see a summary of his career so far. He said is most inspired by Music and Magazines. Mags because there is an ongoing conversation between the editor and his readers.
It was very interesting he gave us a visual journey of magazine covers from the one's which had inspired him such as The Face ,Colours and Ray Gun to the one's has been an Art Director at i-D,Time Out, Getty Images, Edit, Taxi and FACT.
He went to Creative Review in 2007. Creative Review has been around since 1980 where the font was Franklin Gothic. He discussed how the logo had evolved over the years and also how Creative mags can get away with 'image only'.
They have tried guest fonts such as Memoriam and Regime however he thinks these hindered cohesion. A decision was made to reduce the size of the mag from 280mm to 247mm not only because of rising mail costs but also this meant they could use better quality paper and address navigation issues. The size also made the magazine easier to hold and read.
Paul Barnes(Guardian re-design) came up with new font... tried Cason Sans but that realised that Architectural Review had used. New fonts called "Dala Floda" was designed for all headlines. Also used Lyon and Optimo Thienhardt for feature headlines. Paul Barnes
Worth checking out EDO Editorial Organisation Organisation - Mentoring programme /Seminars Editorial Design Organisation
Terry Jones
Scott King
Dave Hilman
Willy Fleckhouse (Twen)
George Luis (Esquire)
Nick Bell 'Keeping a tone of voice'
Craig Ward Grew 'a's' from bacteria Peepshow - Illustration and Art designers Ruth Ansel 60's Art director
Luke Kerwin- 'A' filled with oil
Considering economy and efficiency in signage and wayfindinng.. Graphic Design ...Simple & effective graphicthoughtfacility - M&S
Getting to know who Micael C Place is (Fred said we should know!)... B 1969 so not sure whether that means there is a chance for me in GD world yet. Didnt complete is HND, Worked for Designers republic then formed Build. Needs to look at this site..Build
I can relate to the sentiments of Nick Bell Design~:
'We use design to help organisations engage and influence.
_
We do this by translating the spirit of their engagement with people into a distinctive personality.
_
And by developing ways of
communicating that spark interest,
encourage participation and provoke action.'The 'spark' that drew me to Graphic Design was the thrill of how to engage people with either a message or idea. And not just engage , get them to interact. Over the summer I enjoyed London with my children when we visited The Natural History Museum, V&A and The Science Museum. All have fantastic exhibitions and Graphics. Here are a few which really grabbed me:
The exhibtion briefs that Nick Bell and his team have been involved in really aim to engage bringing museums and galleries alive:
Searching for who designed the clever Natural history Museum logo i found Hat-Trick Design
I thought the map was very clear to both adults and children and also interesting.
Love the Biodiversity 2010 logo
The logo is designed to convey a sense of discovery and realization. A host of symbolic iconographic elements are included within the design to depict the scope of biodiversity, which includes marine, flora and fauna aspects. Together, they demonstrate how biodiversity is life and how we, as humans, are realizing our place within this journey.
The logo consists of three core components:
The year “2010” that frames the campaign and the logo elements.
The iconographic elements symbolising biodiversity. These include fish, waves, a flamingo, an adult and child, and a tree.
The title of the campaign “2010 International Year of Biodiversity.”
Ellie Davies currently lives and works in London. Like her use of light.
2008 MA Photography at London college of Communication
Exhibited home and abroad
She has recently been awarded 1st Place in the Fine Art Landscape category of the 2010 PX3 Paris Photo Prize.
She shoots digitally which is unusual for Fine Art photographers who tend to shoot using film.
Solo exhibition called Smoke and Mirrors in April 2011 at 10GS in London
Slide3, 4,5
Bert Hardy
Born 1913 love real life shots taken over 0th century. Capturing moments Photographed d-day landings 1944
A documentary and press photographers most famous for his work in picture post
Slide 6
Gursky
German photographer b 1955 famous for huge architectural and landscape photos which are becoming increasingly abstract
Slide 7
Print on acrylic glass 99 Cent 1999 famous for being most expensive photo to be auctioned at Sotheby’s $3.34Million
Slide 9
David Hockney b1937 in Bradford. Most famous for his painting began photo collage on the 80’s.
Slide 11
Bigger Trees Recently used Digital photography to plan the scale using computer mosaic to help produce a massive painting of trees which he donated to the Tate Britain 15 ft by 40ft using 50 separate canvases
Slide 12
Hamish Fulton
No walk, no work! London, conceptual artist, walking artist, as he loves to define himself, Hamish Fulton walks.
Born 1946
Studies at Goldsmiths and St Martins in late 60’s
Like the dramatic photos and website design
The following photographers stood out for me from the other students presentations:
Fay Godwin Landscape photgrapher
Sophy Rickett
Ola Kolehmainen photgrapher born 1964 in Finland. Interesting use of light, reflection and texture
