The five adjectives I used to describe my font partner, Lewis were:
Laid back
Ambitious
Gadget king
Strong
He prefers sans serif simple fonts such as helvetica, gill sans and frutiger. Although he likes tall thin fonts he also likes quite stylized chunky fonts. He dislikes script, gothic and rosewood.
I read with interest that since 2001 Apple have used a sans serif typeface called Myriad pro in all their marketing. The most recent ifones use Helvetica! I am not sure whether Lewis's font preference's are by accident or because of his love of gadgets specifically is Apple ifone.
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