Design is about doing Letter. Word, Sentence, paragraph

The new brief is a live competition  linked to a new HOW book being published.


The Submission guidelines


ELIGIBLE WORK
Any design/art that has a typography focus. Posters, brochures, logos, stationery, annual reports, web sites, magazines, advertising, packaging, t-shirts, custom typography, custom fonts, you name it, we want it. There is no entry fee.

PLEASE SEND
Please send a high-res print quality digital file (see below for guidelines). You may submit as many entries as you like. Please be sure to complete a separate entry form for each submission. To send printed pieces please pack prints carefully. All prints are non-returnable.

DIGITAL FILES

• 300 dpi resolution (or vector)
• Minimum size 4 x 5 inches (8 x 10 inches preferred)
• Only TIFF, EPS, JPEG and PDF files accepted
• Illustrator, InDesign and Quark files NOT accepted
• Any Fonts included must be vector (outlined).

We are not responsible for color-correction of digital files.

DEADLINE
Early entry deadline is January 21, 2011. Final deadline is March 30, 2011. Upon publication, designers whose work is selected for the book will be notified.

SHIPPING
Package prints well for shipping. If you choose to mail a CD/DVD, please label disc with your name/company name and file names. Color prints must accompany the disc and must be labeled with file names. Please ship using a trackable service such as FedEx, UPS, Certified Postal Mail or other priority service to ensure your package arrives on time.

SEND TO
Denise Bosler LLC
C/O Type Book
704 Old Swede Rd
Douglassville, PA 19518

Questions: typebook@allabouttype.com




Background to HOW


The HOW website


The goal of HOW Books is to provide advice, inspiration, tools or entertainment for creative people.

While we publish a variety of books, the common thread is our dedication to top-notch design. HOW books are intriguing, useful, beautiful, provocative—or all of the above.

Some HOW typography books




Opposites
A website which offers you the Opposite word!


Graphic / Vague, unclear, implicit


Not sure if I agree with this one!




Decorative /Ugly


Massive/ Minature


Definitions of opposite

adj.

1. Placed or located directly across from something else or from each other: opposite sides of a building.

2. Facing the other way; moving or tending away from each other: opposite directions.

3. Being the other of two complementary or mutually exclusive things: the opposite sex; an opposite role to the lead in the play.

4.

a. Altogether different, as in nature, quality, or significance: The effect of the medication was opposite to that intended.

b. Sharply contrasting; antithetical: had opposite views on the subject.

5. Botany Growing in pairs on either side of a stem: opposite leaves.

n.

1. One that is opposite or contrary to another.

2. An opponent or antagonist.

3. An antonym.

adv.

In an opposite position: They sat opposite at the table.

prep.

1. Across from or facing: parked the car opposite the bank.

2. In a complementary dramatic role to: He played opposite her.

More opposite ideas

Wet to dry

fast to slow

full to empty

Hot to cold

Fat to thin

Bold to light

Beautiful to ugly

Flowers to weeds

Digital to hand crafted

run to walk

Steam to Ice

Winter to summer

Death to Birth

Old to Young

Joy to sadness

Open Closed

Hard soft

Left Right

More Less

High Low

Front Back

In out

High Low

Inside out

Distant Intimate

Neat Messy

Simple complex

compression expansion contraction 

addition subtraction 

disruption 

repetition 

elimination 

migration 

Opposite colours are complimentary colours ie red and green, yellow and purple, orange and blue

Opposite can also be the position of something in relation to another object ie two people sat across the table from each other.

Some interesting ideas on Youtube

Dirty and clean

Some images

Tauba Auerbach

Ellen Lupton - Thinking with type

FREE ADVICE

	It is easier to talk than to listen.
Think more, design less.	Pay attention to your clients, your users, your readers, and your friends. Your design will get better as you listen to other people.
Many desperate acts of design (drop shadows, gradients and the gratuitous use of transparency) are committed in the void left by a strong concept.	Design is an art of situations.
Say more, write less.	Designers respond to a need, a problem, a circumstance, that arises in the world. The best work is produced in relation to interesting situations.
Just as designers should avoid filling space with arbitrary visual effects, writers should remember that no one loves their words as much as they do.	No job is too small.
Spend more, buy less.	A graphic designer can set out to change the world one business card at a time—as long as it is the business card of a really interesting person.
Cheap stuff is usually cheap because of how it’s made, what it’s made of, and who made it. Buy better quality goods, less often.	An interface reveals itself at its point of failure.
May your thoughts be deep and your wounds be shallow.	Design helps the systems of daily life run smoothly. Sometimes, however, design should expose the system, revealing its construction and politics.
Always work with a sharp blade. Many late-night accidents involve dull X-Acto blades. Protect your printouts from senseless bloodshed.	The idea is the machine that makes the art.
Density is the new white space.	(Courtesy of Sol Lewitt.) A strong concept can drive decisions about form, while formal experiments can lead to powerful concepts.
On page and screen, a rich texture of information can function better than sparseness and isolation.	The early bird gets to work before everyone else.
Make the shoe fit, not the foot.	Know (and use) your best time for thinking: early in the morning, late at night, or even, in rare circumstances, during class or between nine and five.
Rather than force content into rigid containers, create systems that are flexible and responsive to the material they are intended to accommodate.	Build the discourse.
Make it bigger.	Design is social. It lives in society, it creates society, and it needs a society of its owns. Read, write, and talk about design whenever you can.
(Courtesy of Paula Scher) Amateur typographers make their type too big. Experienced designers, however, make their type too tiny.	Go forth and reproduce.