What is design for screen? Motion graphics

This motion graphic is visually pleasing to watch however the logo is not very readable.

3d logo

This one works better with a simple readable font yet the overflowing shapes keep your attention.

                                       
Print Juice from Victor Ruiz on Vimeo.

This is a good example of just using different typefaces to give a simple but effective message.  Particularly like the sound effects.  A messsage to start the New year on a postive note.  With my Moving image piece the focus was on the image and sound not the type however after seeling this I can image how I could have been more adventurous with the type.
                                        

Make it better from Sebastianbap on Vimeo.

Drive every drop campaign from Honda.  To appeal to the 'environmentally friendly' and economical audience with the earth association.  Simple visual with the drop turning into the earth.

 

HONDA DRIVE EVERY DROP from JOSE ORTIZ on Vimeo.