No news- Packaging Maps research & further alcohol misuse

http://www.behance.net/gallery/Zinkplaat-Mooi-Besoedeling/339563 Like this idea kind of dovetails with the Blue Monday album which James discussed in this morning Context studies lecture.  Packing as important as product.

Wrap you kids in bubblewrap? Maybe found a way to get mail noticed and the parents to open the direct mail!

Clear bubblewrap bags - wrap paper dolls?

D&AD winners - inspiring!

http://www.dandad.org/awards/student/2009/categories/9/direct-mail/03087/imogen-niblett-amie-herriott

http://www.dandad.org/awards/student/2009/categories/9/direct-mail/02645/sam-evans

Alcohol misuse not just about binge drinking.  Maybe need to change agle of my mailshout
http://info.cancerresearchuk.org/news/archive/cancernews/2010-01-28-Campaign-warns-of-unseen-health-damage-caused-by-alcohol-misuse.

 Maybe need to use paper dolls to describe several risk of alcohol misuse?

Government paper on alcohol and teenagers