Design Context

Design Context

Sunday, 21 November 2010

What is graphic design?

Graphic Design.... is a solution to a problem of communication through design.




Glorious Creative

The Glorious Creative agency is based in Manchester.  I like the way they really engage with the concept.  In this case the promotional and marketing material for the Associate of Photographers exhibition.  The invitation is a pastiche of a Polaroid film. The catalogue, with a front cover that used heat sensitive inks. This reveals sections of images when handled, was mailed in a bespoke slipcase. An award-winning project.  I also like the honesty of using brown paper and the 'hot up north' metaphor.

Another Glorious Creative project for Manchester Museums and Galleries.




The museums in Manchester wanted to attract a wider national and international audience.  The agency identified one large element of visitors were visiting family and friends.  Their campaign was directed at the many visitors to Manchester using brightly coloured paving graphics to engage.  They quoted facts and stories from Manchester's history to attempt to attract the visitors to the museums.  This is a very simple but effective campaign.

The D&AD website has a wealth of inspiration.  I particularly like this clip which is promoting the BBC Knowledge website in a humorous and engaging way.  "Humans are ace!"
Branding / Brand Communications in Moving Image BBC Moon Week
Editorial design - 'Lets reboot Britain'.  Bright colours and strong symbolic imagery engage.
Magazine & Newspaper Design / Magazine Front Covers Wired 01.10
The Build website has a wealth of inspiring projects .  I particularly like the fun playful way they designed the new identity for the Design museum shop.  




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