Speaking from experience- Balloons. /What is

I have got an idea for the animation using balloon shapes and letting go.  Some Balloon research, spotted this on Vimeo - really clever!

Balloons - MTV Brazil from Dulcidio Caldeira on Vimeo.

This is an example for Graphic Design used for both entertaining and promoting (MTV in this case)  The potential audience is obviously mainly music lovers but I think with the image choices (eg Ozzy Osborne) it is aimed at a wide age range.  The initial interaction is obviously through Brazilian TV in this case however more and more this type of clever moving image are going viral through the internet.  This works two fold for the brand in terms of advertising.






Funny In Fifteen from Blue Zoo on Vimeo.

TV idents are getting more and more innovative and are a type of "Graphic Design' in their own right.  There function was originally a image for the presenter to introduce the next programme on TV however they are now an important part of the branding of a TV station.  Again the viral aspect escalates the brand into new audiences online.