Speaking from experience - more type sequences. /What is

Making Future Magic: iPad light painting from Dentsu London on Vimeo.
'This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
 We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
 We've collected some of the best images from the project and made a book of them you can buy: http://bit.ly/mfmbook'


Read more at the Dentsu London blog:

http://www.dentsulondon.com/blog/2010/09/14/light-painting/

and at the BERG blog:

http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/


What is Graphic Design?


Graphic Design is innovative and breaking down barriers.  This company is exploring how the media landscape is changing.


http://berglondon.com/  Berg describe themselves 'as a design consultancy working hands on with companies to research and develop their technologies and strategies, primarily by finding opportunities in networks and physical things' 


They developed the Making Magic concept into an an iPhone app called Penki

The function of this is to have fun and playful.  the audience is possibly young people interested in animation and graphics.