Wednesday 25 May 2011

What is Graphic Design - Editorial


A D& AD winner in 2010 designed by Chris Dixon. 'The cover story for this issue was about Attention Deficit Disorder and distraction. We used a variety of typefaces for the main headline, and wove the secondary headlines in between each line to visually create a distracting experience.'
As a magazine cover the function is to be both aesthetically pleasing and also attract readership. I think the message is presented cleverly and would stand out in this age of image driven front covers.  The magazine is a specialist one so is targeting a specific audience.





Another 2010 D&AD winner

' Schampus Magazine is a low-budget quarterly, published by Gruene Jugend Hessen, the Hessian Youth Organisation of the Green Party. Its purpose is to inform members, pupils and students about political topics and events at the Green Party. With a voluntary editorial department, lots of text and non-professional images, the design needed to make the publication visually entertaining. It couldn’t look like a political publication, because they’re considered dull. We played with type, used strong graphic elements and changed the images into graphic illustrations. The design is modified for every issue to suit the main topic.'

I like the Modernist feel the layout and type has.  I think it would appeal to a young audience.


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