Arjen, born in Netherlands, received an MFA from the Cranbrook Academy of Art works mainly in America. His website demonstrates a wide variety of the functions of what Graphic design is including:
The problem was to promote an Art exhibition and also provide an Exhibition brochure. I think the Type and image is well balanced as are very strong. The colour blue is used to connote water. The strong imagery has been used to attract a particular audience of Art lovers. The typeface is reminiscent of eighties 'system' type and is deliberately meant to appeal to both a middle aged and younger audience.
Interactive
Website concept on which potential participants could download the request for proposals and submit videos of the art parade after it had happened.
The use of bright colours and tints are used to attract the user to interact with the website. The designer also designed the font, brochures and other promotional material. this created a strong brand image for the event which was promoted by the Indianpolis Museum of Art.
Brand ID
This is a clever logo as it connotes both strength and love. The fist denotes power whereas the heart softens the message. It was the logo for a conference . This was before I had read the website details: 'RISE: Social Work in an Era of Change is a grassroots collective of social workers and activists in NYC. RISE hosts an annual interdisciplinary conference intended to empower students and recent professionals to become effective agents of social change. It focuses on creating strong coalitions,'
The audience is the social workers and students.
No comments:
Post a Comment